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Why Overpricing Your Home Backfires

3 min read

Every seller wants the highest number. I get it. But pricing your home too high doesn't protect your value, it quietly erodes it.

Here's what actually happens. The first two weeks on the market are your strongest. That's when the most motivated buyers are watching. Price too high and they skip it, assuming it's out of reach or that something's off. The longer it sits, the more buyers wonder what's wrong with it. Then come the price drops, and now you're negotiating from a position of weakness instead of strength.

Accurate pricing isn't about underselling. It's about creating momentum so the right buyers compete for your home instead of avoiding it. My approach is simple: I price it on what the market is really telling us, not on hope, and we sell it for what it's worth.

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Keia Evans

REALTOR® · Samson Properties

Licensed in Virginia

Serving Richmond, Henrico, Chesterfield, Glen Allen, Colonial Heights, and the greater Richmond Metro.

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This website does not currently display live MLS or IDX data. Any property listings shown are manually curated by Keia Evans and are not a live MLS or IDX feed. Information provided through website tools is for general guidance only and should be independently verified.

Keia Evans is a licensed real estate agent in Virginia affiliated with Samson Properties, a licensed real estate broker, and abides by Equal Housing Opportunity laws. All material presented herein is intended for informational purposes only. Information is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdrawal without notice. This is not intended to solicit property already listed.

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